What we're looking for

At Startup Canada, we are on a mission to promote, educate, connect, and give a voice to Canada’s entrepreneurs. We are the gateway to Canada’s entrepreneurial ecosystem that points entrepreneurs in the right direction, eliminates barriers, and champions their needs to private and public sector partners. We connect entrepreneurs with support organizations and peers across the country with industry expertise, regional knowledge, and funding to help them start and build successful businesses.

Our Vision: To make Canada the best place in the world to start and operate a business

Our Mission: To connect Canada’s entrepreneurs with the tools, community, and support they need to start and build their businesses.

Our Team Members are smart, professional, energetic, and driven by a passion to create the best programs and resources for entrepreneurs. Our culture of diversity, excellence, and autonomy empowers our team to achieve goals they did not think possible.

About the Role

Reporting to the Managing Director, the Senior Manager, Marketing & Communications is a master wordsmith who designs and implements all aspects of Startup Canada’s communication strategies. With a passion for supporting entrepreneurs, the Senior Manager, Marketing & Communications, is responsible for the development and execution of the Marketing & Communications Strategy for Startup Canada. Leading a talented Marketing & Communications team, the incumbent will plan, coordinate, and work in partnership with the team to deliver all content, including (not limited to) social media, newsletters, blogs, digital content, website copy, email marketing, public relations, collateral and advertising. The Senior Manager, Marketing & Communications leads the Marketing & Communications team, and works in partnership to create written content. The Senior Manager is responsible for increasing awareness and affinity of Startup Canada through thoughtful and compelling storytelling by convening diverse voices of entrepreneurs and ecosystem leaders.

Core Competencies: Team Leadership, Strategy, Project Management (program execution), Empathy, Collaboration, Team Development, Influence, Internal & External Stakeholder Engagement, Drive Financial Success, Initiative-Driven Execution.

Primary Duties and Responsibilities

Leadership, Strategy and Operations

• Lead Marketing and Communications team to execute all of Startup Canada’s Communications and Marketing strategies by providing clear and timely direction.
• Partner with the Director of Programs, Partnerships Manager, Program Leads, and external stakeholders to prioritize marketing and communication cadences.
• Grow and nurture Startup Canada’s audience across all platforms.
• Lead and oversee the creation of individualized communications strategies for each Startup Canada program and initiative in partnership with the Marketing and Communications team and Program team members.
• Design and implement overall communications and marketing strategy and digital marketing initiatives for Startup Canada to elevate brand awareness from coast to coast to coast, and maximize conversion and retention rates of entrepreneurs engaged in our programming.
• Develop and implement public relations strategies to support brand-building initiatives and promotions.
• Design and lead brand architecture and content strategy for Startup Canada to position our organization for future growth and to position Startup Canada as the go-to support organization for early-stage entrepreneurs and the authority on startups in Canada.