Funded by the Government of Canada, the Investment Readiness Program (IRP) is a $50 million grants and contributions program over two years (2021 to 2023) designed to support Social Purpose Organizations as they contribute to solving pressing social, cultural, and environmental challenges across Canada.

Thank you for supporting Startup Canada and the Investment Readiness Program this year. As a partner organization in the Investment Readiness Program, Startup Canada is working to build integrated communications that facilitates knowledge transfer, peer support, and increased diversity and awareness within the Investment Readiness Program.

This toolkit will equip you with a general overview of the Government of Canada’s Investment Readiness Program, relevant tools, resources, and upcoming digital campaigns.

About the Investment Readiness Program

<aside> 📌 Investment Readiness Program

Who: Social Purpose Organizations (SPOs) operating with a social, cultural or environmental mission. They can be charities, non-profits, social enterprises, co-operatives, or businesses with a social mission. The renewed IRP will also expand support to SPOs led by or serving equity-deserving groups.

What: The Investment Readiness Program (IRP) is a $50 million program over 2 years starting in fiscal year 2021 to 2022, designed to help advance social innovation and social finance (SI/SF) in Canada.

**Where: **irp-ppi.ca

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The Investment Readiness Program funding is delivered through 26 partners categorized under 2 streams:

• Stream 1: Readiness Support Partners provide funding to social purpose organizations to build skills and capacity to access social finance investment. These funds will be used to: get help conduct market analysis, develop new products and services, build business plans, and acquire technical expertise.
• Stream 2: Ecosystem Builders invest in projects that help grow and strengthen the Social Innovation and Social Finance ecosystem by being more inclusive and integrated. This ecosystem includes connections between social purpose organizations, networks, experts, social finance intermediaries, researchers, and the government.

Find templated social media copy and accompanying graphics that you can plug-and-play. All of the copy in each promotional campaign is open to edit as you see fit, we're aware that every organization has its own branding guidelines. If you have any questions, please reach out to [email protected].

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